Your Instagram bio is often the first thing a future client reads about you. In a few seconds, they decide: follow, or scroll on.
A good bio doesn’t try to say everything. It shows who you are, who you’re for, what changes when they work with you, and what to do next. And it sounds like you, not like a template.
Here are 5 tips. Take what fits, and make it your own.
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1. Include who you’re for
Somewhere in your bio, say who you work with. It doesn’t have to be your first words. It can sit right next to who you are or what you do. What matters is that the right person reads it and thinks: “That’s me.”
Not: “Coach | Mentor | Speaker | Mom”
But: “Business mentor for female entrepreneurs ready for their next level”
You don’t lose people by being specific. You find your people faster.
2. Use your name field for what people search
The Name field in your profile (not your @username) shows up in Instagram search. Add the words people would type to find you.
For example: Stephanie Smolders | Business Mentor
Good to know: if your account is verified, changing your name isn’t that simple. Instagram asks you to go through verification again. In that case, keep your name as it is and use those words in your bio and your captions instead.
3. Say the shift, not the service
People don’t buy “coaching” or “strategy”. They buy the change it brings.
Ask yourself: what is different in my client’s life or business after working with me? Put that feeling into one short line.
Not: “1:1 coaching and group programs”
But: “From doing it all alone to a business that feels like you”
4. Let it sound like you
Your bio is your brand in 150 characters. If you’re playful, be playful. If you’re calm and deep, let it breathe.
A little practice: read it out loud. Would you say this to a friend at a coffee shop? If not, play with the words until it feels more like you.
And it doesn’t have to be perfect today. Your bio is allowed to change as you change. The version you write now is simply the version for now.
A small personal detail (your Human Design type, your love for travel, your matcha habit) makes you human and easy to remember.
5. Give one clear next step
End with one invitation, and point to your link:
- “Start here ↓”
- “Free guide below ↓”
- “Join the waitlist ↓”
Show only your most important offers on your link page, and update it with each season or launch. Too many choices means no choice.
Little tip: make your link page on your own website, instead of using a link tool like Linktree. That way, people land in your world straight away: they see your style, your offers and your free guide. And every visit counts for your own website, not for another platform. (You can see mine here.)
Bonus: update your bio with your season
Your bio isn’t something you write once. When you launch something new, change direction or simply grow, let your bio grow with you. A quick check every few months keeps it true.
Want your whole brand to sound this clear?
In The Brand Channeling, I tune into your brand’s energy and voice, and you receive a personal audio that shows what your brand is here to say.
