ARTICLES

Your brand = your business, right? Well, not exactly. A business is a company—it comprises your marketing, your product and services, your staff and fellow visionaries. On the other hand, a brand is your business’ image and identity. It’s easy to simply say, “Oh, so...

Whenever you come across a business, what do you first see? Sure, there’s the logo, their brand colors, the way they address their customers. That must be what it means to have build a brand that's memorable, right? Well, yes… but not quite. In fact, that’s just the...