The 3 Pillars of Great Branding

The 3 Pillars of Great Branding

Whenever you come across a business, what do you first see? Sure, there’s the logo, their brand colors, the way they address their customers. That must be what it means to have build a brand that’s memorable, right? Well, yes… but not quite. In fact, that’s just...
Three Ways to Confidently Show Up on Instagram Stories

Three Ways to Confidently Show Up on Instagram Stories

Marketing your business on social media for a while now? You might’ve been given the advice to show up on Instagram Stories. Even when your graphics and photos do well on the feed, nothing humanizes a brand more than when the founder’s face pops up once in a while. ...
How An E-Commerce Brand 5x their Revenue 2 Months Into Business

How An E-Commerce Brand 5x their Revenue 2 Months Into Business

Case Study: Silkfairy  Business Owner(s): Adeline and Adalia Chin About the Business Silkfairy is an e-commerce business based in Kuala Lumpur, Malaysia that sells luxury silk products. Their most popular products are their silk pillowcases and silk hair scrunchies....
How to Transition from Physical to Online Business

How to Transition from Physical to Online Business

Ever considered transitioning from a physical to an online business? The process can be overwhelming at first, but with how the digital world continues to bloom, it is a worthy time and financial investment.  I listed down the four things you can check off your list...