by Stephanie | May 19, 2020 | Business
Your brand = your business, right? Well, not exactly. A business is a company—it comprises your marketing, your product and services, your staff and fellow visionaries. On the other hand, a brand is your business’ image and identity. It’s easy to simply say, “Oh, so...
by Stephanie | May 11, 2020 | Business
Whenever you come across a business, what do you first see? Sure, there’s the logo, their brand colors, the way they address their customers. That must be what it means to have build a brand that’s memorable, right? Well, yes… but not quite. In fact, that’s just...
by Stephanie | Apr 27, 2020 | Business
Ever considered transitioning from a physical to an online business? The process can be overwhelming at first, but with how the digital world continues to bloom, it is a worthy time and financial investment. I listed down the four things you can check off your list...
by Stephanie | Apr 8, 2020 | Business
If you’re reading this, you may have already read tons of content on the coronavirus pandemic and how it affects businesses. There’s a lot of news on how start-ups are halting their services and the pandemic’s impact on company revenue. This brings me to what some...
by Stephanie | Apr 1, 2020 | Business
Starting an online business goes beyond finding ways to be profitable. I’ve always believed that the heart of any entrepreneurial venture lies in the joy it brings to the founder. It’s one of the major things I’ve learned when I decided to shift from being a...
by Stephanie | Nov 28, 2019 | Business, Marketing
I know that whenever you read “Black Friday”, the first thing that comes to mind is what will be on sale in Sephora or how much you can score cheap Christmas gifts from Target. Black Friday for small businesses is rarely something new entrepreneurs would participate...
