Heck, even I fell into both categories. There was a time when I felt intimidated by getting my voice and my story out there. Similarly, there were also months when I had to stay up late at night just to write tomorrow\u2019s blog!<\/p>\n
Whichever category you fall into, this great news is for you: Mapping out a whole year\u2019s worth of posts in just a day is possible! And yes, it\u2019s possible to brainstorm them all in just a day.<\/p>\n
The key to content marketing success is being aware of the foundation of the content creation process.<\/p>\n
If you\u2019re thinking of creating a one-year content plan in the next 24 hours, here are a few tips you should go through first before strategizing your next step.\u00a0<\/span><\/p>\n <\/p>\n <\/p>\n First things first: Focus on your readers\/listeners\/viewers.<\/p>\n <\/p>\n I know how excited you are to just type away your thoughts and hit publish (I\u2019ll admit that I’m the same way sometimes \ud83d\ude4c). Since this is something that you\u2019d like to get people\u2019s eyeballs on, you have to add in a dash of strategy if you want it to not be scrolled past.<\/p>\n Go through a mini customer avatar brainstorming session. This time around, think as if you\u2019re selling<\/em> your content.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Once you\u2019ve determined your target audience, it\u2019s time to set down some goals. It\u2019s not enough to research how to plan content effectively. Instead, be intentional in listing down what you want to achieve. I recommend reflecting on your SMART goals if you want to publish posts that speak <\/em>to your readers.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n If you\u2019re looking for an effective way how to plan content, having content pillars or content buckets to refer to will make your life way <\/em>easier.<\/p>\n <\/p>\n <\/p>\n But what are content pillars, you ask? You can consider them as the building blocks of your brand\u2019s content. It\u2019s like determining the categories that make your business\u2019 posts more you<\/em>.<\/p>\n <\/p>\n <\/p>\n <\/p>\n Once you feel that you\u2019re more in touch with your audience, have the right pillars in place, and have pinpointed your main goal that drives your content, it\u2019s time to map it all out so you\u2019ll have more flow in your marketing efforts.<\/p>\n One of my favorite content creation tools is content calendars. It may not be a camera or a word processing software but it\u2019s one heck of an accountability tool.<\/p>\n When you have a content plan for social media and your website, complete with the exact dates that you aim to post them, you\u2019d feel more compelled to follow through.<\/p>\n <\/p>\n And there you have it\u2014the necessary foundations to building a one-year content plan! If you\u2019d like to get your content creation started, reflect on these four tips first to reach content marketing success.<\/p>\n Your turn: What are you struggling the most about when it comes to content? Let\u2019s chat in the comments below\ud83d\udc47\ud83c\udffb<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" If you\u2019re reading this, you might be rushing and posting on a whim, hustling just to get something out this week. On the other hand, you might also be someone who never ventured into this territory much in the past and you\u2019d like to know how to plan content for the upcoming months. Heck, even […]<\/p>\n","protected":false},"author":1,"featured_media":18077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\r\n If you\u2019re reading this, you might be someone who\u2019s rushing and posting on a whim, hustling<\/em> just to get something out this week. On the other hand, you might also be someone who never ventured this territory much in the past and you\u2019d like to know how to plan content for the upcoming months.\u00a0 Heck, even I fell into both categories. There was a time when I felt intimidated by getting my voice and my story out there. Similarly, there were also months when I had to stay up late at night just to write tomorrow\u2019s blog! Whichever category you fall into, this great news is for you: Mapping out a whole year\u2019s worth of posts in just a day is possible! And yes, it\u2019s possible to brainstorm them all in just a day.\u00a0 The key to content marketing success is being aware of the foundation of the content creation process.\u00a0 If you\u2019re thinking of creating a one-year content plan in the next 24 hours, here are a few tips you should go through first before strategizing your next step.\u00a0 First things first: Focus on your readers\/listeners\/viewers.\u00a0 I know how excited you are to just type away your thoughts and hit publish (I\u2019ll admit that I'm the same way sometimes \ud83d\ude4c). Since this is something that you\u2019d like to get people\u2019s eyeballs on, you have to add in a dash of strategy if you want it to not be scrolled past by. Go through a mini customer avatar brainstorming session. This time around, think as if you\u2019re selling<\/em> your content.\u00a0 Once you\u2019ve determined your target audience, it\u2019s time to set down some goals. It\u2019s not enough to research how to plan content effectively. Instead, be intentional in listing down what you want to achieve. I recommend reflecting on your SMART goals if you want to publish posts that speak <\/em>to your readers.\u00a0<\/p>\r\n\r\n\r\n\r\n If you\u2019re looking for an effective way how to plan content, having content pillars or content buckets to refer to will make your life way <\/em>easier.\u00a0 But what are content pillars, you ask? You can consider them as the building blocks of your brand\u2019s content. It\u2019s like determining the categories that make your business\u2019 posts more you<\/em>.\u00a0<\/p>\r\n\r\n\r\n\r\n (I go more in-depth with these questions with my content calendars!)<\/a> Once you feel that you\u2019re more in touch with your audience, have the right pillars in place, and have pinpointed your main goal that drives your content, it\u2019s time to map it all out so you\u2019ll have more flow in your marketing efforts.\u00a0 One of my favorite content creation tools are content calendars. It may not be a camera or a word processing software but it\u2019s one heck of an accountability tool.\u00a0 When you have a content plan for social media and your website, complete with the exact dates that you aim to post them, you\u2019d feel more compelled to follow through.\u00a0 If you simply don\u2019t have the time to create an effective content calendar, I do have TWO up for grabs here! (And yes, they\u2019re bundled together)<\/a> I help you dive deep into your content pillars AND give you the relevant 2020 dates that can inspire your content this year.\u00a0 Click that button down there if you want to streamline your content before February even rolls around.\u00a01) Think of your target audience<\/strong><\/h2>\n
![\"\"](\"https:\/\/i0.wp.com\/stephaniesmolders.com\/oldwebsite\/wp-content\/uploads\/2020\/01\/g3KYPv_t20_298r36.jpg?resize=1024%2C683&ssl=1\")
<\/figure>\nQuestions to ask yourself:\u00a0<\/em><\/h3>\n
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2) Set SMART Goals<\/strong><\/h2>\n
Questions to ask yourself:\u00a0<\/em><\/h3>\n
<\/strong><\/h4>\n
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S: Are your goals specific and clear?<\/strong><\/h4>\n
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M: Are your goals measurable by stats?<\/strong><\/h4>\n
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A: Are your goals attainable for your current state?<\/strong><\/h4>\n
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R: Are your goals relevant to your business?\u00a0<\/strong><\/h4>\n
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T: Are your goals timely for your audience?\u00a0<\/strong><\/h4>\n
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<\/h2>\n
3) Set content pillars in place<\/strong><\/h2>\n
![\"\"](\"https:\/\/i0.wp.com\/stephaniesmolders.com\/oldwebsite\/wp-content\/uploads\/2020\/01\/content-scrabble-digital-marketing-online-marketing-create-creator-blog-blogging-blogger-youtube_t20_gRRaaa.jpg?resize=1024%2C768&ssl=1\")
<\/figure>\n<\/h3>\n
Questions to ask yourself:\u00a0<\/em><\/h3>\n
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<\/h2>\n
4) Build a social media and content calendar<\/strong><\/h2>\n
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<\/p>\r\n\r\n\r\n\r\n1) Think of your target audience<\/strong><\/h2>\r\n\r\n\r\n\r\n
<\/p>\r\n\r\n\r\n\r\n![\"\"](\"https:\/\/stephaniesmolders.com\/oldwebsite\/wp-content\/uploads\/2020\/01\/g3KYPv_t20_298r36-1024x683.jpg\")
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<\/p>\r\n\r\n\r\n\r\nQuestions to ask yourself:\u00a0<\/em><\/h3>\r\n\r\n\r\n\r\n
2) Set SMART Goals<\/strong><\/h2>\r\n\r\n\r\n\r\n
Questions to ask yourself:\u00a0<\/em><\/h3>\r\n\r\n\r\n\r\n
S: Are your goals specific and clear?<\/strong><\/h4>\r\n\r\n\r\n\r\n
M: Are your goals measurable by stats?<\/strong><\/h4>\r\n\r\n\r\n\r\n
A: Are your goals attainable for your current state?<\/strong><\/h4>\r\n\r\n\r\n\r\n
R: Are your goals relevant to your business?\u00a0<\/strong><\/h4>\r\n\r\n\r\n\r\n
T: Are your goals timely for your audience?\u00a0<\/strong><\/h4>\r\n\r\n\r\n\r\n
3) Set content pillars in place<\/strong><\/h2>\r\n\r\n\r\n\r\n
<\/p>\r\n\r\n\r\n\r\n![\"\"](\"https:\/\/stephaniesmolders.com\/oldwebsite\/wp-content\/uploads\/2020\/01\/content-scrabble-digital-marketing-online-marketing-create-creator-blog-blogging-blogger-youtube_t20_gRRaaa-1024x768.jpg\")
<\/figure>\r\n\r\n\r\n\r\nQuestions to ask yourself:\u00a0<\/em><\/h3>\r\n\r\n\r\n\r\n
<\/p>\r\n\r\n\r\n\r\n4) Build a social media and content calendar<\/strong><\/h2>\r\n\r\n\r\n\r\n
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