{"id":18089,"date":"2020-03-05T11:57:53","date_gmt":"2020-03-05T10:57:53","guid":{"rendered":"https:\/\/stephaniesmolders.com\/?p=18089"},"modified":"2023-01-08T19:50:07","modified_gmt":"2023-01-08T18:50:07","slug":"why-use-facebook-ads-top-5-reasons-why-facebook-ads-should-be-a-part-of-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/stephaniesmolders.com\/oldwebsite\/why-use-facebook-ads-top-5-reasons-why-facebook-ads-should-be-a-part-of-your-marketing-strategy\/","title":{"rendered":"Why Use Facebook Ads: Top 5 Reasons Why Facebook Ads Should Be A Part of Your Marketing Strategy"},"content":{"rendered":"

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If you\u2019ve scrolled through your feed at least once in the past 7 days, you might\u2019ve encountered an ad or two that looks <\/span>suspiciously<\/span><\/i> like what you\u2019ve been searching for in the past few days. Facebook Ads<\/span><\/span><\/p>\n

Since being introduced in 2004 (just a month after Facebook launched!), Facebook Ads shows no sign of slowing down anytime soon\u2026 and it has been a game-changer for marketing any business.<\/span><\/p>\n

Are you thinking of running your own campaigns but still on the fence about investing in Facebook Ads? <\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_margin=”-21px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

Here are 5 reasons why Facebook Ads is worth adding in your social media marketing strategy:<\/strong><\/h2>\n

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1. Your target customer is most likely on Facebook<\/b><\/h2>\n

The numbers (and your list of Facebook friends) speak for themselves: everyone is on the platform.\u00a0<\/span><\/p>\n

And that\u2019s what makes it such an effective way to reach your audiences! As of the 4th quarter of 2019, <\/span>Statista recorded that there are almost 2.5 billion daily active users<\/span><\/a> on the platform.<\/span><\/p>\n

This means that you won\u2019t be limited to just a single demographic.\u00a0<\/span><\/p>\n

 <\/p>\n

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2. It\u2019s one of the cheapest forms of advertising<\/b><\/h2>\n

Why use Facebook ads, you say?\u00a0<\/span><\/p>\n

Best answer: You don\u2019t need a significant start-up cost to even start. Little known fact about me: I only invested $25 when I first started using Facebook Ads!<\/span><\/p>\n

In fact, the <\/span>minimum ad budget you can set is $1<\/span><\/a>. Of course, the higher the investment means the more you\u2019ll see the ROI. Still, you\u2019ll have to admit that getting a few eyeballs on your newest launch for just the price of one (veggie) burger per day might be worth the shot. <\/span><\/p>\n

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3. It\u2019s measurable\u00a0<\/b><\/h2>\n

If you\u2019ve been implementing your marketing strategies, know that post likes aren\u2019t the only way to measure your hits and misses.\u00a0<\/span><\/p>\n

Your Facebook Ads Manager also gives you access to your analytics and stats, making it easier to A\/B test and see which campaigns are converting the most. <\/span><\/p>\n

 <\/p>\n

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4. Simple to set up and easily customizable\u00a0<\/b><\/h2>\n

In the past, you would need at least a creative agency, a few thousand dollars, and even a permit to get your products out on the streets. <\/span><\/p>\n

<\/span><\/p>\n

Now, all you need is Facebook Ads Manager and a creative yet strategic mind and you\u2019re good to go! (And of course a credit card or PayPal)<\/span><\/p>\n

Another reason why I use Facebook Ads is that the platform allows you to determine every single detail for your campaigns. <\/span><\/p>\n

Want to target moms in Minnesota? You definitely can. <\/span><\/p>\n

Want to specifically capture the attention of 21-year-old makeup fans who visited at least one lipstick online store in the past week? Definitely possible!<\/span><\/p>\n

And you can work out all of this right on your Facebook Ads Manager. <\/span><\/p>\n

 <\/p>\n

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5. You can set goals\u2026 and Facebook understands<\/b><\/h2>\n

Another reason why using Facebook ads is worth adding to your marketing strategy? It can cater specifically to your objective.<\/span><\/p>\n

Right from the start, the platform already asks you what you plan to achieve with your ad. You\u2019ll then be able to set the timeframe and budget to ensure that you won\u2019t go over your planned ad spend. You have total control over your campaign and you can stop it anytime if you wish.\u00a0<\/span><\/p>\n

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There is a lot to cover when it comes to Facebook Ads. I\u2019m looking forward to sharing more with you. Make sure to sign up for \u2018Invited\u2019. <\/a><\/strong><\/em>The place where I update you with new content, special invitations, and personal stories.\u00a0<\/span><\/p>\n

\u00a0I would love to hear your insights from this exercise, unicorn.<\/span><\/p>\n

Feel free to message me on\u00a0<\/span>Instagram to share them<\/strong><\/em><\/a>, or share your insights in the comments below \u2728<\/span><\/span><\/p>\n

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If you\u2019ve scrolled through your feed at least once in the past 7 days, you might\u2019ve encountered an ad or two that looks suspiciously like what you\u2019ve been searching for in the past few days. Facebook Ads Since being introduced in 2004 (just a month after Facebook launched!), Facebook Ads shows no sign of slowing […]<\/p>\n","protected":false},"author":1,"featured_media":18092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[283],"tags":[],"yoast_head":"\nWhy Use Facebook Ads & reasons they should be in your strategy<\/title>\n<meta name=\"description\" content=\"Always wondered how Facebook ads work? 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