[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”2px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ custom_margin=”||-17px|||” global_colors_info=”{}”]<\/p>\n
You did it! You ran your first ad, optimizing like crazy the last few nights, and are now ready to see Facebook drive in sales<\/a>! But days already passed by and you\u2019re wondering why it\u2019s not converting the way you thought it would. Facebook Ads Aren\u2019t Converting<\/span><\/span><\/p>\n Or maybe you\u2019re someone who\u2019s ready to take the leap and give it a go but don\u2019t really want to make mistakes the first time around. Hey, you may only need a dollar a day to run an ad but that\u2019s still hard-earned money, right?<\/span><\/p>\n Well, the good news is that you landed on the right article! Seeing your ads not converting may be discouraging at first but there is always a workaround.\u00a0<\/span><\/p>\n Read on to know what may need changing in your ads and how you can start creating campaigns that drive impact (and $$$)!<\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_padding=”15px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ custom_margin=”||2px|||” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n <\/span><\/p>\n It\u2019s tempting to simply say \u201cBUY MY PRODUCTS NOW\u201d in your ads. Earning money from them<\/span> is<\/span><\/i> the goal, right?\u00a0<\/span><\/p>\n But number one tip to remember about marketing? <\/span>People hate being sold to.<\/b>\u00a0<\/span><\/p>\n Or at least, they\u2019re resistant to being bombarded with promotions that they should buy this and that. If your Facebook ads aren’t converting then there\u2019s something with the way you tried to convey your message.\u00a0<\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/stephaniesmolders.com\/oldwebsite\/wp-content\/uploads\/2020\/03\/1.png” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n In every ad you plan to run, remember that it all boils down to value. If you\u2019re releasing ads just for the sake of selling and not showing people strong reasons why it\u2019s worth the purchase then people wouldn\u2019t even think twice about scrolling past it.\u00a0<\/span><\/p>\n Don\u2019t stop with explaining the features of your product. Focus instead on the <\/span>benefit<\/span><\/i> and how it will positively affect their lives.\u00a0<\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n Sometimes, it\u2019s not the ad itself that\u2019s the problem but what people encounter once they click.\u00a0<\/span><\/p>\n If you have a high click-through rate but not a lot of people are purchasing, chances are that something needs improving or changing on your landing page or website.\u00a0<\/span><\/p>\n For starters, reflect on the following:\u00a0<\/b><\/p>\n \ud83e\udd14 How long does it take before my landing page loads?<\/span><\/p>\n \ud83e\udd14 Will people clearly understand what I offer the moment they click? Is the ad\u2019s message consistent with what\u2019s being said on the landing page?\u00a0<\/span><\/p>\n \ud83e\udd14 Do I guide them in availing my product? Or am I just promoting something and (unintentionally) hope they figure it out themselves?<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/stephaniesmolders.com\/oldwebsite\/wp-content\/uploads\/2020\/03\/3.png” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n <\/span><\/p>\n \u201cHow long does it take before my landing page loads?\u201d<\/b><\/p>\n \ud83d\udca1 If you notice that it takes way too long, you can start by either decreasing the photos on your landing page or <\/span>resizing them<\/span><\/a>. Try to go for image sizes that <\/span>don’t go beyond 500kb<\/span><\/a>.<\/p>\n <\/span><\/p>\n \u201cWill people clearly understand what I offer the moment they click? Is the ad\u2019s message consistent with what\u2019s being said on the landing page?\u201d<\/b><\/p>\n \ud83d\udca1Follow your own ad. This advice may seem like it\u2019s a no-brainer but it <\/span>is<\/span><\/i> the best way to see if there\u2019s a disconnect and if your ad\u2019s message is carried throughout the funnel.\u00a0<\/span><\/p>\n <\/span><\/p>\n Do I guide them in availing my product? Or am I just promoting something and (unintentionally) hope they figure it out themselves?<\/b><\/p>\n \ud83d\udca1Always have a clear CTA, especially on the landing page. Do you want them to check out a product? Have a button that directs them to do so.\u00a0<\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n Before running your first campaign, one of the main things you need to learn is how to optimize Facebook Ads and knowing how to navigate your way around Facebook Ads Manager.\u00a0<\/span><\/p>\n And you\u2019ve done just that. Isn\u2019t that enough?\u00a0<\/span><\/p>\n But there\u2019s more to optimizing than simple demographics. Targeting females aged 20 to 45 years old may be enough for some businesses but if you\u2019re not getting the clicks you need to sell, then you\u2019re not speaking to the right people.\u00a0<\/span><\/p>\n You\u2019re actually wasting money showing your ad to these people because it would most likely be ignored.\u00a0<\/span><\/p>\n Fortunately, Facebook allows you to go to the nitty gritty of ad targeting with the Custom Audiences feature.\u00a0\u00a0<\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/stephaniesmolders.com\/oldwebsite\/wp-content\/uploads\/2020\/03\/2.png” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.0″ custom_padding=”||0px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Create an in-depth buyer persona if you find that your Facebook Ads aren’t converting well. You\u2019ve probably heard this from a lot of business and marketing tips out there and it\u2019s also something that I do for everything.\u00a0<\/span><\/p>\n <\/p>\n Things you need to keep in mind (other than age and gender):\u00a0<\/i><\/strong><\/p>\n \ud83d\udc49\ud83c\udffc What influences them<\/span><\/p>\n \ud83d\udc49\ud83c\udffc Their pain points (that will most likely push them to click the ad)\u00a0<\/span><\/p>\n \ud83d\udc49\ud83c\udffc Interests and hobbies<\/span><\/p>\n Once you\u2019re filling in the details, make sure to keep your answers to these questions in mind.\u00a0<\/span><\/p>\n <\/p>\n Did all these hit a little bit close to home? Find that your Facebook Ads aren’t converting and that you’re losing money? Have you always wanted to create impactful ads that will finally, <\/span>finally <\/span><\/i>convert? I have a solution for that \ud83d\ude09\u00a0<\/span><\/p>\n Send me a dm on Instagram<\/a> or email me at info@stephaniesmolders.com<\/a> for more.<\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.0″ custom_padding=”||0px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ disabled_on=”on|on|on” disabled=”on”]<\/p>\n1. Your ad copy needs improving<\/b><\/h2>\n
Solution: <\/b><\/h3>\n
2. You need to take a second look at your sales funnel<\/b><\/h2>\n
Solution:\u00a0<\/b><\/h3>\n
Now, there\u2019s a number of ways to fix this and there\u2019s still quite a few things you should consider when creating a funnel for your ads. For now, we\u2019ll focus on what I asked you to reflect on.<\/span><\/p>\n3. You need to further optimize<\/b><\/h2>\n
Solution: <\/b><\/h3>\n
Solution: <\/b><\/h3>\n