{"id":18477,"date":"2020-04-28T03:19:00","date_gmt":"2020-04-28T02:19:00","guid":{"rendered":"https:\/\/stephaniesmolders.com\/?p=18477"},"modified":"2023-01-08T19:13:07","modified_gmt":"2023-01-08T18:13:07","slug":"how-an-e-commerce-brand-5x-their-revenue-2-months-into-business","status":"publish","type":"post","link":"https:\/\/stephaniesmolders.com\/oldwebsite\/how-an-e-commerce-brand-5x-their-revenue-2-months-into-business\/","title":{"rendered":"How An E-Commerce Brand 5x their Revenue 2 Months Into Business"},"content":{"rendered":"

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Case Study:<\/span> Silkfairy<\/span><\/b><\/a>\u00a0<\/b><\/em><\/h2>\n

Business Owner(s): <\/span>Adeline and Adalia Chin<\/b><\/em><\/h2>\n

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About the Business<\/b><\/h2>\n

Silkfairy is an e-commerce business based in Kuala Lumpur, Malaysia that sells luxury silk products. Their most popular products are their silk pillowcases and silk hair scrunchies. Founders and sisters Adeline and Adalia Chin started the business after they personally experienced the skin, hair, and sleep benefits of silk.\u00a0<\/span><\/p>\n

This bloomed into their goal of giving the gift of a great night\u2019s rest to the ladies of Malaysia and Singapore with their best-selling silk pillowcases.\u00a0<\/span><\/p>\n

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Challenges<\/b><\/h2>\n

While there was a vision, both sisters had no prior knowledge and experience in the digital space.\u00a0<\/span><\/p>\n

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“It was our first time running a business\u2014an e-commerce business to be specific\u2014and we have no idea how to start at all.”<\/i><\/strong><\/span><\/h3>\n<\/blockquote>\n

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Both were new to paid ads, content creation, and on how to interact + entice organic online followers and turn them into loyal customers. \u00a0<\/span><\/p>\n

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Proposed Solution & Implementation<\/b><\/h2>\n

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Adeline and Adalia hired Stephanie to help with setting up their digital marketing before their launch in September 2019. The marketing platforms they used were <\/span>Instagram<\/span><\/a> and Facebook.<\/span><\/p>\n

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Here are some of the action steps Stephanie gave the sisters:\u00a0<\/b><\/em><\/h3>\n

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