{"id":18580,"date":"2020-05-11T10:42:20","date_gmt":"2020-05-11T09:42:20","guid":{"rendered":"https:\/\/stephaniesmolders.com\/?p=18580"},"modified":"2022-09-18T14:39:45","modified_gmt":"2022-09-18T13:39:45","slug":"the-3-pillars-of-great-branding","status":"publish","type":"post","link":"https:\/\/stephaniesmolders.com\/oldwebsite\/the-3-pillars-of-great-branding\/","title":{"rendered":"The 3 Pillars of Great Branding"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” custom_padding=”||0px|||” sticky_enabled=”0″]

Whenever you come across a business, what do you first see? Sure, there\u2019s the logo, their brand colors, the way they address their customers. That must be what it means to have build a brand that’s memorable, right?<\/p>\n

<\/p>\n

Well, yes\u2026 but not quite. In fact, that\u2019s just the tip of the iceberg<\/a>. Creating a memorable brand that builds a loyal following requires more than strategizing the visual elements.<\/p>\n

<\/p>\n

If you\u2019ve always wanted to build a strong brand, here are the three pillars you should start with:<\/p>\n

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1. Your Vision<\/strong><\/h2>\n

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\u201cWhat would you like to be in the future?\u201d This is probably one of the questions your teacher asked you to answer back in middle school.<\/p>\n

<\/p>\n

As a small business owner, you need a strong vision statement that guides your decisions. A brand will not last long if the owners are simply stuck with a short-term goal and not working towards continuous growth. This is basically your why<\/em> and it\u2019s what moves the needle in your business.<\/p>\n

<\/p>\n

Another reason why this is crucial in the branding process is that your vision statement determines your position in the society and the economy\u2019s future. Let\u2019s say you\u2019re an eyewear brand. How are you revolutionizing the industry five, ten, twenty years from now?<\/p>\n

<\/p>\n

Here\u2019s a few vision statement examples to draw inspiration from:<\/p>\n

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2. Your Mission<\/strong><\/h2>\n

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If you have a strong vision in mind, you\u2019re most likely putting some action to work towards it. This is where your brand\u2019s mission statement comes in. Your mission statement encapsulates both your vision and your brand values. In other words, it reflects your purpose<\/em>.<\/p>\n

<\/p>\n

Writing a mission statement should always be in the present tense since its primary goal is to tell people about your current<\/em> commitment. Make sure that your mission statement clearly shows how you can make a difference in a consumer\u2019s daily life.<\/p>\n

<\/p>\n

Building from the previous vision statements, here are some mission statement examples of Uber, Coca Cola, and Google. You can see how they are tied together.<\/p>\n

<\/p>\n

<\/p>\n

\"\"<\/figure>\n

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<\/p>\n

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3. Values<\/strong><\/h2>\n

<\/p>\n

<\/p>\n

<\/p>\n

How to build a brand that connects? Pinpointing values that align with both your personal and business beliefs. These will serve as your brand\u2019s foundations. You\u2019ve done it\u2014you\u2019ve written your vision and mission statements. But what is the driving force behind those sentences? If your statements are just words randomly put together because I now told you that they\u2019re important, it is NOT going to help your business.<\/p>\n

<\/p>\n

Your brand values serve as the moral compass of your business. Your vision is your goal and your mission is your action but your values are the guidance you need to make sure you stick to your commitment day-to-day.<\/p>\n

<\/p>\n

It shows the consumers what you believe in and that\u2019s what makes it powerful. Once a person relates to what you stand for, that\u2019s when the connection starts.<\/p>\n

<\/p>\n

Here are brand value examples that give you a peek into what guides some of the world\u2019s most-loved brands:<\/p>\n

<\/p>\n

<\/p>\n

\"\"<\/figure>\n

<\/p>\n

<\/p>\n

\"\"<\/figure>\n

<\/p>\n

<\/p>\n

\"\"<\/figure>\n

<\/p>\n

<\/p>\n

<\/p>\n

Once you have these three pillars, the copy, design, and all the secondary branding needs will seamlessly follow.<\/p>\n

<\/p>\n

<\/p>\n

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<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider divider_style=”dotted” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_3_font=”Cormorant Garamond|700|||||||” global_colors_info=”{}” theme_builder_area=”post_content”]

Is your business aligned with your Human Design?<\/h3>\n

Do you want to make an impact through your business?<\/h3>\n

 <\/p>[\/et_pb_text][et_pb_image src=”https:\/\/stephaniesmolders.com\/oldwebsite\/wp-content\/uploads\/2022\/03\/Human-Design-mockup.png” title_text=”Human Design mockup” align=”center” _builder_version=”4.17.4″ width=”55%” custom_margin=”-29px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_id=”DownloadHumanDesign” _builder_version=”4.17.4″ _module_preset=”default” link_text_color=”#de5d83″ header_3_font=”Cormorant Garamond|700|||||||” global_colors_info=”{}” theme_builder_area=”post_content”]

Get free & instant access to your Human Design Guide<\/a> today! Sign up HERE<\/a>.<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"

Whenever you come across a business, what do you first see? Sure, there\u2019s the logo, their brand colors, the way they address their customers. That must be what it means to have build a brand that’s memorable, right? Well, yes\u2026 but not quite. In fact, that\u2019s just the tip of the iceberg. Creating a memorable […]<\/p>\n","protected":false},"author":1,"featured_media":18599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

Whenever you come across a business, what do you first see? Sure, there\u2019s the logo, their brand colors, the way they address their customers. That must be what it means to have build a brand that's memorable, right? <\/p>\n\n\n\n

Well, yes\u2026 but not quite. In fact, that\u2019s just the tip of the iceberg<\/a>. Creating a memorable brand that builds a loyal following requires more than strategizing the visual elements. <\/p>\n\n\n\n

If you\u2019ve always wanted to build a strong brand, here are the three pillars you should start with: <\/p>\n\n\n\n

<\/p>\n\n\n\n

1. Your Vision<\/strong><\/h2>\n\n\n\n

<\/p>\n\n\n\n

\u201cWhat would you like to be in the future?\u201d This is probably one of the questions your teacher asked you to answer back in middle school. <\/p>\n\n\n\n

As a small business owner, you need a strong vision statement that guides your decisions. A brand will not last long if the owners are simply stuck with a short-term goal and not working towards continuous growth. This is basically your why<\/em> and it\u2019s what moves the needle in your business. <\/p>\n\n\n\n

Another reason why this is crucial in the branding process is that your vision statement determines your position in the society and the economy\u2019s future. Let\u2019s say you\u2019re an eyewear brand. How are you revolutionizing the industry five, ten, twenty years from now? <\/p>\n\n\n\n

Here\u2019s a few vision statement examples to draw inspiration from: <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

2. Your Mission<\/strong><\/h2>\n\n\n\n

<\/p>\n\n\n\n

If you have a strong vision in mind, you\u2019re most likely putting some action to work towards it. This is where your brand\u2019s mission statement comes in. Your mission statement encapsulates both your vision and your brand values. In other words, it reflects your purpose<\/em>. <\/p>\n\n\n\n

Writing a mission statement should always be in the present tense since its primary goal is to tell people about your current<\/em> commitment. Make sure that your mission statement clearly shows how you can make a difference in a consumer\u2019s daily life. <\/p>\n\n\n\n

Building from the previous vision statements, here are some mission statement examples of Uber, Coca Cola, and Google. You can see how they are tied together.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

3. Values<\/strong><\/h2>\n\n\n\n

<\/p>\n\n\n\n

How to build a brand that connects? Pinpointing values that align with both your personal and business beliefs. These will serve as your brand\u2019s foundations. You\u2019ve done it\u2014you\u2019ve written your vision and mission statements. But what is the driving force behind those sentences? If your statements are just words randomly put together because I now told you that they\u2019re important, it is NOT going to help your business. <\/p>\n\n\n\n

Your brand values serve as the moral compass of your business. Your vision is your goal and your mission is your action but your values are the guidance you need to make sure you stick to your commitment day-to-day. <\/p>\n\n\n\n

It shows the consumers what you believe in and that\u2019s what makes it powerful. Once a person relates to what you stand for, that\u2019s when the connection starts. <\/p>\n\n\n\n

Here are brand value examples that give you a peek into what guides some of the world\u2019s most-loved brands: <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Once you have these three pillars, the copy, design, and all the secondary branding needs will seamlessly follow. <\/p>\n\n\n\n

Do you already have your brand foundation in place? If not, good news! Let me guide you in creating a vision statement that inspires you, a mission that empowers you, and a list of brand values that aligns with your core intentions.\u00a0<\/p>\n\n\n\n

<\/p>\n\n\n\n

Introducing\u2026 Build A Brand<\/strong><\/a>!<\/strong><\/h3>\n\n\n\n

This course includes everything you need to build a strong foundation for your brand and business. <\/p>\n\n\n\n

I\u2019ll walk you through creating the three fundamental pieces  mentioned above and more<\/em><\/strong> (<\/em>writing an elevator pitch, brand word association, the difference between a brand statement vs. your vision and mission, etc.).<\/p>\n\n\n\n

 Comes with:<\/strong><\/p>\n\n\n\n