[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ global_colors_info=”{}”]<\/p>\n
As a business owner, do you often go out of your way to ask for client testimonials? It can be a scary thought for some, especially when you aren\u2019t that confident in your services\/products. Are you open to receiving glowing reviews from your clients? How Testimonials attract your Soulmate Client\u00a0<\/span><\/span><\/p>\n But here\u2019s the thing: client testimonials are the key to connecting with your ideal clients. Yes, it\u2019s <\/span>that<\/span><\/i> powerful! That\u2019s why it should be a part of your marketing strategy.\u00a0<\/span><\/p>\n To give you the courage to go for that client testimonial that you\u2019re worthy of, here are three ways client testimonials will help you attract more people from your ideal niche:\u00a0<\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n <\/p>\n When you have quality testimonials, it\u2019s proof that you dig deep into your clients\u2019 pain points. It shows that you\u2019re not just someone who wants to make a quick buck and that you actually help solve problems.\u00a0<\/span><\/p>\n If you want to continuously attract new leads, building brand awareness should be one of your priorities when starting a business. And testimonials are the best social proof. In fact, <\/span>85% of consumers trust online reviews <\/span><\/a>as much as they trust recommendations from family and friends.\u00a0\u00a0<\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/stephaniesmolders.com\/oldwebsite\/wp-content\/uploads\/2020\/08\/cookie-biscuit-man-people-copy-space-place-for-text-shortbread-minimalism-remark-template-talk_t20_xXAN3X.jpg” _builder_version=”4.16″ custom_margin=”||40px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n <\/p>\n And if you enjoyed working with that client who gave you a glowing testimonial, chances are you\u2019ll get more people in that same niche!\u00a0<\/span><\/p>\n People want to see who you work with and what your services can actually offer. By presenting a client testimonial, those who are thinking of working with you can connect with that client on an emotional level\u2026 even when they haven\u2019t met before.\u00a0<\/span><\/p>\n In their eyes, you helped someone who used to have the same problem as they are currently going through. That, in itself, is a powerful tool you can use to attract your soulmate clients. <\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/stephaniesmolders.com\/oldwebsite\/wp-content\/uploads\/2020\/08\/coffee-time_t20_kn1673.jpg” align=”center” _builder_version=”4.16″ custom_margin=”||40px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n <\/p>\n Sure, your client testimonials are a way to drive in more sales to your business but it\u2019s also great for research! For one, other testimonials can give you insight on your customer\u2019s journey.\u00a0<\/span><\/p>\n How did they find you? When was the exact moment they decided that they wanted to work with you? What made them say yes?\u00a0<\/span><\/p>\n It can also help you dig deep into what you can improve on. Did they have a problem with project management? Maybe your email replies could\u2019ve been quicker?\u00a0<\/span><\/p>\n Even better is that client testimonials can answer this most important question: which problems that only you can specifically solve? This helps you further refine and improve your USP so that you can stand out in the market more.\u00a0<\/span><\/p>\n <\/p>\n If you want to know more about how to ask for client testimonials, <\/span>listen to my podcast, The Mission-Driven Entrepreneur<\/span><\/a>. I talked about how you can ask for and source good reviews from clients that you loved working with! I even talk about the exact questions I use to get high quality reviews and write my case studies.\u00a0<\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.19.0″ background_color=”#FCE9EC” text_orientation=”center” custom_margin=”||41px|||” global_colors_info=”{}”]Proof that you\u2019re a problem-solver and not just another business owner<\/b><\/h2>\n
You\u2019ll attract people from a specific industry (most likely someone from your ideal niche!)<\/b><\/h2>\n
It helps you understand your clients more<\/b><\/h2>\n