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Meet Ashleigh, the founder of <\/span>Citrine & Sol<\/span><\/span><\/a>. Citrine and Sol is a branding studio dedicated to helping women build authentic brands by embodying archetypal personalities most aligned with them.\u00a0<\/span><\/p>\n But before Ashleigh was able to build her branding business, she first had a 9-5 teaching job, balancing both the business and her daily work. As she took on more and more clients, she found that there was something missing in her business\u2014a core piece lacking in the whole process.\u00a0<\/span><\/p>\n That\u2019s when she found the power and potential of branding archetypes.\u00a0<\/span><\/p>\n The archetype is a list of 12 ways of being created by Carl Jung. It wasn\u2019t necessarily intended for branding as these archetypes can be seen throughout books, movies, art, and business.\u00a0<\/span><\/p>\n However, many branding specialists and designers have found how it can help entrepreneurs dig deep into their visual identity and core <\/span>messaging<\/span><\/a><\/span>.\u00a0<\/span><\/p>\n Ashleigh was one of them (but she took it further, eventually offering <\/span>brand kits according to each archetype<\/span><\/a><\/span>!). After she took a step back to research and discover more about her own mission and how she\u2019s contributing to the world, she realized that incorporating the brand archetypes in her branding process will help early-stage entrepreneurs in clarifying their message and identity.\u00a0\u00a0<\/span><\/p>\n Listen to Ashleigh and Stephanie as they talk about visual branding differences between archetypes, how your personality shows in your messaging, and why branding is more than just a logo.\u00a0<\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.19.0″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]