{"id":19354,"date":"2021-01-26T04:14:45","date_gmt":"2021-01-26T03:14:45","guid":{"rendered":"https:\/\/stephaniesmolders.com\/?p=19354"},"modified":"2023-01-04T12:37:53","modified_gmt":"2023-01-04T11:37:53","slug":"how-to-create-an-instagram-bio-that-converts","status":"publish","type":"post","link":"https:\/\/stephaniesmolders.com\/oldwebsite\/how-to-create-an-instagram-bio-that-converts\/","title":{"rendered":"How to Create an Instagram Bio that Converts"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ global_colors_info=”{}”]<\/p>\n

Instagram may seem like a social media platform you can push and promote your offers but the thing is, it takes some strategy and creativity to <\/span>actually<\/span><\/i> reach your people. Good content and graphics won\u2019t do much if your profile won\u2019t capture your audience\u2019s attention. Instagram bio.<\/span><\/span><\/p>\n

And that\u2019s exactly the reason why your Instagram bio is crucial to your social media marketing success.\u00a0<\/span><\/p>\n

You don\u2019t need to be intimidated though! That\u2019s why I created this list with three easy tips on how to create an Instagram bio that converts:<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/stephaniesmolders.com\/oldwebsite\/wp-content\/uploads\/2021\/01\/6.jpg” alt=”Instagram bio that converts” title_text=”Instagram bio that converts” _builder_version=”4.19.0″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.4″ min_height=”243px” custom_margin=”||4px|||” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

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Take advantage of SEO real estate on Instagram<\/b><\/h2>\n

<\/span><\/p>\n

This is a hidden Instagram feature that no one is really talking about but you’ve probably noticed others doing.\u00a0<\/span><\/p>\n

Utilize Instagram’s secret SEO \ud83e\udd2b: <\/span>Your bio name is searchable.<\/b>\u00a0<\/span><\/p>\n

Yep that is right. Everything you type here will link to your handle.<\/span>\u00a0<\/b><\/p>\n

<\/b><\/p>\n

Let’s break it down:<\/b><\/p>\n

<\/b><\/p>\n

\n

My Instagram HANDLE is @stephanie.smolders<\/a><\/span><\/p>\n

My Instagram BIO NAME is <\/span>Stephanie ~ Business Coach<\/b><\/p>\n<\/blockquote>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

You want to keep this bio keyword broad. Some examples you could use (depending on your niche) would be: Coach, Health Coach, Human Design, Relationship Coach, Nutritionist, Intuitive Medium, Marketing, etc, etc.\u00a0<\/span><\/p>\n

Ask yourself this: What term would your ideal clients type into Instagram?\u00a0<\/b><\/p>\n

The more niche it is, the fewer people would be using those terms to search = the less likely you’re going to pop up on the search results of new potential followers.\u00a0<\/span><\/p>\n

Make sure to still put your first name there since when people are DM-ing you, this is the only thing they see from you. You want people to know your name right? So put your first name + SEO term.\u00a0<\/b><\/p>\n

Instagram only allows you to change this name twice every two weeks so simmer on it before making the switch!<\/span><\/p>\n

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[\/et_pb_text][et_pb_image src=”https:\/\/stephaniesmolders.com\/oldwebsite\/wp-content\/uploads\/2021\/01\/3.jpg” alt=”Instagram bio that converts” title_text=”Instagram bio that converts” _builder_version=”4.19.0″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.4″ global_colors_info=”{}”]<\/p>\n

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Get straight to the point with your mission in your bio text<\/b><\/h2>\n

 <\/p>\n

I tell every single one of my 1:1 clients this during their onboarding audit and I’m going to tell you: <\/span>Your bio needs to be crystal clear on what you do and how you do it.<\/b><\/p>\n

Why? Because your client should not go searching through your feed to find out what exactly it is you do. They could be your IDEAL CLIENT and benefit so deeply from working with you but they have no idea what it is you do and so they bounce.<\/span><\/p>\n

\n

Take me as an example again. My bio states:\u00a0<\/span><\/p>\n

<\/span><\/p>\n

\u2728 Teaching you to own your \ud83e\udd84 uniqueness & mission with personal biz strategy<\/b><\/p>\n

 <\/p>\n

This shows you I teach owning your gifts and mission and using it to create a personal business strategy.\u00a0<\/span><\/p>\n<\/blockquote>\n

Most bios show you what people do but now HOW. Share with people what you do and how you do it. What makes you unique?\u00a0<\/span><\/p>\n

You are not for everyone, but if you want to cultivate a community full of your ideal clients, it’s vital that you just focus on speaking directly to them. People who are not into unicorns or personality will not vibe with me. They know that immediately when they land on my Instagram.\u00a0<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/stephaniesmolders.com\/oldwebsite\/wp-content\/uploads\/2021\/01\/5.jpg” alt=”Instagram bio that converts” title_text=”Instagram bio that converts” _builder_version=”4.19.0″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

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How can they work with you? Add a CTA!<\/b><\/h2>\n

 <\/p>\n

Say someone just landed on your amazing Instagram profile and they are vibing with you. Now what? They might want to listen to your podcast or research your offers. Where do you send them?\u00a0<\/span><\/p>\n

Make sure your CTA is clear and actually tells them what to expect when they click on your link. Even if you have created a special page with multiple links make sure you tell them something specific. Switch up your CTA often to keep it fresh.\u00a0<\/span><\/p>\n

\n

Please, don\u2019t use LinkTree<\/b>!<\/span><\/p>\n

Create a webpage on your own website with multiple buttons to other resources if that is what you want. This way, you\u2019ll capture the audience on your OWN website rather than a third-party website.\u00a0<\/span><\/p>\n<\/blockquote>\n

Head over to your Instagram and see what adjustments you can make to help your ideal clients find you AND how they\u2019ll stick around. People make the decision to follow you in just a few seconds. Make it worth their while.\u00a0<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/stephaniesmolders.com\/oldwebsite\/wp-content\/uploads\/2021\/01\/6.jpg” _builder_version=”4.19.0″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

<\/b><\/h2>\n

Add a fun fact in your bio text<\/b><\/h2>\n

Now, this isn\u2019t really required BUT it helps establish a better connection with readers.<\/span><\/p>\n

\n

Here\u2019s what I added in my own profile:\u00a0<\/span>\u00a0<\/p>\n

\ud83c\udf0e Nomad Projector<\/b><\/p>\n<\/blockquote>\n

Nomad projector might not mean much to others but the people that I do align with\u2014those who are curious about Human Design or loves to travel\u2014will notice.\u00a0<\/span><\/p>\n

Take note that it can be something related to business or just something you\u2019re passionate about. I\u2019ve personally merged Human Design with some of my service offerings and with this one statement can help me attract more entrepreneurs who are also looking to make the most out of their Human Design type in their business.\u00a0<\/span><\/p>\n

When it comes to social media marketing, it\u2019s important to try and use every space you can find. Make sure to invest time to process and write the kind of first impression you\u2019d like to leave Instagram prospects.\u00a0<\/span><\/p>\n

Have any questions popping up after reading these tips? <\/span>Send me a DM on Instagram<\/span><\/a> and I\u2019ll be happy to help you out. I sometimes offer Instagram audits on stories so make sure to stick around.\u00a0<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

Is your Instagram Business account optimized for success?\u00a0<\/strong><\/h1>\n

<\/strong><\/p>\n

Get FREE & instant access to The Business Instagram Checklist today!<\/strong><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/stephaniesmolders.com\/oldwebsite\/wp-content\/uploads\/2021\/01\/FREEBIE-EMAIL-6.jpg” url=”https:\/\/stephaniesmolders.com\/oldwebsite\/the-business-instagram-checklist\/” url_new_window=”on” _builder_version=”4.17.4″ global_colors_info=”{}”][\/et_pb_image][et_pb_button button_text=”Sign Up for The Business Instagram Checklist” _builder_version=”4.19.0″ _module_preset=”default” button_url=”https:\/\/stephaniesmolders.com\/oldwebsite\/the-business-instagram-checklist\/” custom_button=”on” button_bg_color=”#bb886d” button_bg_enable_color=”on” button_border_width=”0px” button_border_color=”RGBA(255,255,255,0)” button_font=”Cormorant Garamond|700|||||||” button_use_icon=”off” box_shadow_style=”preset3″ hover_enabled=”0″ sticky_enabled=”0″ button_text_color=”#FFFFFF” button_alignment=”center”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram may seem like a social media platform you can push and promote your offers but the thing is, it takes some strategy and creativity to actually reach your people. Good content and graphics won\u2019t do much if your profile won\u2019t capture your audience\u2019s attention. Instagram bio. And that\u2019s exactly the reason why your Instagram […]<\/p>\n","protected":false},"author":1,"featured_media":19366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[283],"tags":[],"yoast_head":"\nHow to Create an Instagram Bio that Converts - Marketing<\/title>\n<meta name=\"description\" content=\"How to create an Instagram bio that converts? 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