Building a Brand vs. a Business: What’s the Difference?

Building a Brand vs. a Business: What’s the Difference?

Your brand = your business, right?  Well, not exactly. A business is a company—it comprises your marketing, your product and services, your staff and fellow visionaries. On the other hand, a brand is your business’ image and identity.  It’s easy to simply say, “Oh, so...
The 3 Pillars of Great Branding

The 3 Pillars of Great Branding

Whenever you come across a business, what do you first see? Sure, there’s the logo, their brand colors, the way they address their customers. That must be what it means to have build a brand that’s memorable, right?  Well, yes… but not quite. In fact,...

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