I’m back with part 2 of my marketing mistake article! If you haven’t read part 1, make sure to go through that first. I also created a bingo card with the most common marketing mistakes so you can audit yourself and your business in a more fun way. (Remember that this isn’t meant to discourage you but to challenge you to take your business to the next level)
Are you ready to improve? Read on!
Marketing Mistake #11: No social media channels
Your social media page is like your digital billboard. Since everyone is on at least one of the biggest social media platforms, you’ll always have the opportunity to reach out to your ideal clients and capture their attention. It also helps that Facebook, Instagram, and most social media sites nowadays also have features that can help in boosting business.
And as with the first point, engagement and connection are big in the marketing world these days. The more you establish a connection with your audience, the more that they will likely buy.
Fix this today: Make sure you set up your page’s business settings to make the most out of your social media pages. It has more features than the usual personal account and gives you the chance to run ads.
Marketing Mistake #12: Forgetting mobile users
Did you know that mobile phones generate at least 52% of the internet’s total traffic? There are 3.9 billion mobile internet users worldwide. When your website, social media, and other marketing collaterals aren’t optimized for mobile users then that’s traffic and prospects lost.
No matter what you sell or offer, remember that there are people who prefer to access things on the go.
How to make your website/social mobile-friendly: Opt for a website template that is already labeled as mobile-friendly. You’ll be able to find that most themes on whichever platform you choose will have this. I use the Divi theme on WordPress and Kartra for my sales pages and they are all mobile-friendly!
Marketing Mistake #13: No email list
Imagine Facebook failing, Instagram failing, Squarespace, Wix, WordPress, and Shopify all going down the drain. Literally, the world is crumbling. Well… at least that is how it will feel. That will be the ultimate nightmare for an online business as these are the platforms where you reach out to your customers.
But what won’t be taken from you is your email list.
Your email list already consists of people who’ve noticed your brand so it will be easier to capture their interests when you have a new offer. Popping up in their inbox once in a while helps them get to know your brand more, even when they don’t open the email as this means that they’ll still remember you.
And if things fail in the internet world, you won’t necessarily start from scratch as long as you have your email list.
How to start your email list: Start by having a sign-up form on your website or just asking people for their email addresses in return for something you can give them. Save this in an excel file. This is the basic first step for your email list. I also use Kartra for my emails. I send out weekly emails to nurture my list and it’s a lot easier than you think. If Kartra is too much to start with, I first started with Active Campaign and I still love it!
Marketing Mistake #14: Ignoring abandoned carts
If your product-based business gets loads of traffic and engagement but there’s still much to be desired when it comes to the $$ in your bank account, you may be missing a crucial step: Reaching out to people who are almost convinced and ready to make a purchase.
Rather than simply targeting new customers, set aside time to reach out to those who are almost sold… but backed out at the last minute. They’re the warmer leads—the ones who are so, so close but still need an extra push.
How to keep track of abandoned carts: There are e-commerce platforms (Shopify) that allow you to send an email to shoppers with abandoned carts. This is a powerful tool so make sure you make the most out of it.
Marketing Mistake #15: No set goals other than selling
I’m sure one of the major reasons you started your business is that you want to prosper.
I get that sales are a big part of your overall operations and that your plans are geared toward that goal.
But when you just sell, sell, sell without giving value, then it will definitely shine through how you market your offers.
People are now more intuitive in detecting when a business is insincere. And with how easy it is to spread testimonials, comments, and views, they’ll be also quick in calling out brands on their BS.
How to set other business goals: Rather than just selling, try to connect and give them something that they’ll be able to relate to.
Show them that you, as a brand, know their struggles and this will pave the path toward making them realize how you can be a solution (and that’s when the big bucks come in!)
Marketing Mistake #16: Not posting articles on your website
I get that you’re a busy entrepreneur and that you can’t dedicate much time to creating content. However, this is another missed opportunity to reach out to your target market.
Publishing articles can help in boosting credibility. By providing them with a detailed blog post, readers will see that you know what you’re doing. It’s also one of the BEST ways to give value.
It also helps to boost your website and reach. Having a blog and making the most out of SEO keywords will help Google see that you’re worth being pushed up on the search engine! (We all know how internet users won’t go beyond the first page of Google)
How to post more: For a start, you can post once a week. You’ll still be able to boost your website’s reach this way. As long as you have articles, you can start building credibility. If you think it’s really not your thing or you don’t have enough time, you can always outsource this task or search for what is your thing (podcasting, videos, photos) and list those on your website.
Wow, that’s quite a list! Now, this doesn’t mean that you have to do EVERYTHING and fix it all at the same time. Reflect on where you need help the most before investing time in fixing that marketing mistake.
Sometimes, it also depends on what you offer. If you are a service-based business, stressing about abandoned carts isn’t worth it. Rather, you can follow up on prospects who inquired about your services, and focusing on engagement will be the best course of action.
Did you find yourself nodding at some of these marketing mistakes?
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