In your time as a business owner, did you often go out of your way to ask for client testimonials? It can be a scary thought for some, especially when you aren’t that confident in your own services/products. Are you open to review glowing reviews from your clients?
But here’s the thing: client testimonials are the key to connecting with your ideal clients. Yes, it’s that powerful! That’s why it should be a part of your marketing strategy.
To give you courage to go for that client testimonial that you’re worthy of, here are three ways client testimonials will help you attract more people from your ideal niche:
Proof that you’re a problem-solver and not just another business owner
When you have quality testimonials, it’s proof that you dig deep into your clients’ pain points. It shows that you’re not just someone who wants to make a quick buck and that you actually help solve problems.
If you want to continuously attract new leads, building brand awareness should be one of your priorities when starting a business. And testimonials are the best social proof. In fact, 85% of consumers trust online reviews as much as they trust recommendations from family and friends.
You’ll attract people from a specific industry (most likely someone from your ideal niche!)
And if you enjoyed working with that client who gave you a glowing testimonial, chances are you’ll get more people in that same niche!
People want to see who you work with and what your services can actually offer. By presenting a client testimonial, those who are thinking of working with you can connect with that client on an emotional level… even when they haven’t met before.
In their eyes, you helped someone who used to have the same problem as they are currently going through. That, in itself, is a powerful tool you can use to attract your soulmate clients.
It helps you understand your clients more
Sure, your client testimonials are a way to drive in more sales to your business but it’s also great for research! For one, other testimonials can give you insight on your customer’s journey.
How did they find you? When was the exact moment they decided that they wanted to work with you? What made them say yes?
It can also help you dig deep into what you can improve on. Did they have a problem with project management? Maybe your email replies could’ve been quicker?
Even better is that client testimonials can answer this most important question: which problems that only you can specifically solve? This helps you further refine and improve your USP so that you can stand out in the market more.
If you want to know more about how to ask for client testimonials, listen to my podcast, The Mission-Driven Entrepreneur. I talked about how you can ask for and source good reviews from clients that you loved working with! I even talk about the exact questions I use to get high quality reviews and write my case studies.