If you’re a business owner who is planning to use social media and online content to boost sales, you’ve probably searched online how to create a content strategy.
After hours and hours of research, you most likely stumbled upon this common marketing advice — create a social media and content calendar.
What is a social media content calendar?
A content calendar is more than just a paper with days and dates. Based on the description, this kind of calendar is used to map out your content for social media.
It’s a powerful strategizing tool that can help streamline your posts for Facebook, Instagram, Instagram Stories, LinkedIn, and all the other platforms where you think you’ll reach your target audience. In other words, it’s the bread and butter of your content strategy plan and what keeps your online platforms alive!
In fact, what you’re reading right now is a product of a content calendar. I personally use one whenever I brainstorm all the things I want to post for the next couple of months since it gives me an overview of which content suits a date or holiday. (Relevant and timely posts drive traffic, you know!)
Why use a content calendar?
Still would like the specifics, huh? Well, here are the top 5 reasons why you should complement your content strategy with a social media and content calendar this 2020:
1. Shows you if you’re posting too much or not as often as you’d like
Admit it. There were moments when you’ve went all out on a particular month then completely disappeared the next. I understand as I’ve been through that phase (and even go through that once in a while!).
That’s what your content calendar is for—to keep you accountable by tracking if you’ve posted enough.
This is a great way to measure if something is off with your web traffic or sales. Remember that other than your branding, your content is what people will first see when you caught their attention. If they don’t see anything (or if the last post they encounter was from months ago), then it’s time to pick up the content and put your brainstorming hat on.
2. Helps you with your launches
So you’re thinking of introducing a new product/service and you’re quite passionate about how this will help people’s lives. Sounds super!
But before all that, are you giving some previews that will pique people’s interest? You can’t just pop right on their feed, asking them to shell out the money!
Please build up momentum by giving value first.
What’s in it for them? How CAN it improve their lives? Why should they care?
And the best way to answer all those questions is to show them with your (social media) content.
3. Helps you strategize how you can boost online visibility
As a business owner, you may already have an idea that you can’t cater to everyone. That’s why a target customer exists aka your dream client.
The same thing can be applied to your online presence. Not every single internet user will be your target audience. Your responsibility now is to determine where your prospects are hanging out.
Are they online business owners who are scrolling through their Facebook feed, engaging in online groups and communities? Are they busybodies using Instagram flipping through their phone during their commute and prefer to shop through shoppable posts to save time? Or are they corporate leaders who’d most likely find you on LinkedIn while they take a much-needed coffee break?
Remember that you don’t need to be on every single platform. You just have to be on the one where your target audience will most likely notice you and your brand.
4. Saves you time
Instead of scrambling to get your content up week after week or even day after day, your content calendar will help you brainstorm and plan weeks/months in advance so you’ll know when exactly you need to start creating content.
This makes the process easier so you can just focus on working on your business like promotion, sales, and engagement after you’ve scheduled your content for that month.
5. Gain a deeper understanding of your customers
It’s more than just organizing and planning in advance. It’s also a nice tool whenever you need to look back.
Let’s say you’ve focused all your time and energy on Instagram… but you found that it’s not exactly driving in your target sales. What people are starting to notice though is your Pinterest.
This is a good indicator that your audience may not be on Instagram but on Pinterest. You’ll be able to determine this when you have a tool that will help you retrace your footsteps on when, what and how often you post on each platform.
How to start creating engaging content with a content calendar
So you’ve finally decided that having a 2020 content calendar is worth the shot and you’re looking to start planning your posts with one. You’re most likely wondering how to create a content calendar template yourself.
So how do you start? Do you just grab a regular calendar, start dumping content ideas, and hope for the best that you’ll follow through?
Not exactly the best course of action but if it works then… you do you!
I suggest a different and more effective route though and that’s investing in a calendar specifically optimized and created to help you boost your business’ online visibility!
The good news is that I have THE content calendar template for you—two calendars, in fact!
Introducing the 2020 Social Media and Content Calendar, a tool that has a PDF calendar that you can print and display on your office table and a Google Sheets file that allows you to brainstorm content and edit on the go!
I want an organized content strategy in 2020
The first step to creating your content calendar is to determine content pillars and to brainstorm from there. These calendars will guide you through step by step in the content brainstorming, and eventually the creation process.
It’s also nice to know the events and holidays throughout the year. This is the perfect way to create content whenever you feel like you’re running out of ideas. (The content calendar also includes all the fun, relevant, and quirky holidays in the world!)
I hope this article helped you clarify why you need to plan your content. Whether you’re a business owner or just about anyone who’d like to build their online presence, streamlining your social media content and blog posts will make the process smoother and more effective.
Cheers to your content success with your content planner,