How Testimonials Attract Your Soulmate Clients

How Testimonials Attract Your Soulmate Clients

In your time as a business owner, did you often go out of your way to ask for client testimonials? It can be a scary thought for some, especially when you aren’t that confident in your own services/products. Are you open to review glowing reviews from your clients? ...
How to Price Your Packages as a Service-based Entrepreneur

How to Price Your Packages as a Service-based Entrepreneur

Raise your hand if setting prices is one of the things that makes you hesitate when running your business 🙋‍♀️ It’s normal, whether you’re new in the industry or even when you’ve built a ton of client projects over the years.  Taking the time to know how to set your...
Building a Brand vs. a Business: What’s the Difference?

Building a Brand vs. a Business: What’s the Difference?

Your brand = your business, right?  Well, not exactly. A business is a company—it comprises your marketing, your product and services, your staff and fellow visionaries. On the other hand, a brand is your business’ image and identity.  It’s easy to simply say, “Oh, so...
The 3 Pillars of Great Branding

The 3 Pillars of Great Branding

Whenever you come across a business, what do you first see? Sure, there’s the logo, their brand colors, the way they address their customers. That must be what it means to have build a brand that’s memorable, right?  Well, yes… but not quite. In fact,...

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